The Arbitron books have recently closed on the Spring 2006 ratings period for radio stations across the country, so we thought we'd update our previous look at how Air America Radio is doing.
The ratings below were transcribed from Radio & Records' online listing for the Spring 2006 period. The ratings represent the percentage of each local market's listening population (Age 12+) over an Average Quarter Hour (AQH) time period. To estimate the potential size of AAR's audience in each of its local markets, we took the average rating for each market over the past year (treating it as a percentage) and multiplied it by that market's Age 12+ potential listening population.
We've summarized our results in the following dynamic table. You may click any of the column headings to sort the data from low to high or vice versa (by clicking the column heading again).
| AAR's Ratings in Top 100 Radio Markets Summer 2005 - Spring 2006 |
|---|
| Rank | State | City | Station(s) | Age 12+ Pop. | SU 05 | FA 05 | WI 06 | SP 06 | Avg. Rating | Est. Audience |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | NY | New York | WLIB 1190 AM | 15,332,000 | 1.2 | 1.4 | 0.8 | 1.0 | 1.1 | 168,652 |
| 2 | CA | Los Angeles | KTLK 1150 AM | 10,790,100 | 0.9 | 0.7 | 1.0 | 1.0 | 0.9 | 097,111 |
| 3 | IL | Chicago | WCPT 850 AM | 07,698,300 | 0.7 | 0.8 | 0.7 | 0.9 | 0.8 | 061,586 |
| 4 | CA | San Francisco | KQKE 960 AM | 05,829,700 | 1.2 | 1.2 | 1.2 | 0.8 | 1.1 | 064,127 |
| 5 | TX | Dallas-Fort Worth | KXEB 910 AM | 04,730,200 | 0.0 | 0.0 | 0.4 | 0.6 | 0.3 | 014,191 |
| 8 | DC | Washington | WWRC 1260 AM | 04,132,800 | 0.0 | 0.5 | 0.0 | 0.6 | 0.3 | 012,398 |
| 9 | MI | Detroit | WDTW 1310 AM | 03,892,600 | 0.0 | 0.5 | 0.4 | 0.4 | 0.3 | 011,678 |
| 10 | GA | Atlanta | WWAA 1690 AM | 03,860,100 | 0.0 | 0.4 | 0.4 | 0.0 | 0.2 | 007,720 |
| 11 | MA | Boston | WKOX 1200 AM & WXKS 1430 AM | 03,841,100 | 0.2 | 0.3 | 0.5 | 0.4 | 0.4 | 015,364 |
| 12 | FL | Miami | WINZ 940 AM | 03,505,100 | 1.5 | 1.9 | 1.2 | 1.4 | 1.5 | 052,577 |
| 14 | WA | Seattle | KPTK 1090 AM | 03,204,800 | 2 | 2.3 | 2.8 | 1.7 | 2.2 | 070,506 |
| 15 | AZ | Phoenix | KXXT 1010 AM / KPHX 1480 AM* | 02,938,500 | 1.5 | 1.2 | 1.1 | 1.3 | 1.3 | 038,201 |
| 16 | MN | St. Louis Park | KTNF 950 AM | 02,632,400 | 1.2 | 1.1 | 1.0 | 1.1 | 1.1 | 028,956 |
| 17 | CA | San Diego | KLSD 1360 AM | 02,484,900 | 1.8 | 3.1 | 1.6 | 2.1 | 2.2 | 054,668 |
| 22 | CO | Denver | KKZN 760 AM | 02,157,700 | 1.9 | 1.8 | 1.4 | 1.3 | 1.6 | 034,523 |
| 24 | OR | Portland | KPOJ 620 AM | 01,963,400 | 4.4 | 4.1 | 4.1 | 3.5 | 4.0 | 078,536 |
| 27 | CA | Riverside | KCAA 1050 AM | 01,799,900 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 000,000 |
| 28 | OH | Cincinnati | WCKY 1530 AM | 01,705,200 | 1.3 | 1.3 | 0.9 | 0.6 | 1.0 | 017,052 |
| 30 | TX | San Antonio | KTXX 103.1 FM | 01,552,100 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 000,000 |
| 38 | OH | Columbus | WTPG 1230 AM | 01,401,300 | 0.9 | 1.1 | 1.3 | 1.4 | 1.2 | 016,816 |
| 42 | TX | Austin | KOKE 1600 AM | 01,204,800 | 0.7 | 0.8 | 1.0 | 0.7 | 0.8 | 009,638 |
| 43 | NC | Chapel Hill | WCHL 1360 AM | 01,143,700 | 0.0 | 0.9 | 0.6 | 0.0 | 0.4 | 004,575 |
| 49 | TN | Memphis | WWTQ 680 AM | 01,047,900 | 0.5 | 0.5 | 0.6 | 0.7 | 0.6 | 006,287 |
| 52 | NY | Buffalo | WHLD 1270 AM | 00,989,400 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 000,000 |
| 54 | NY | Rochester | WROC 950 AM | 00,941,600 | 1.4 | 0.8 | 0.9 | 1.1 | 1.1 | 010,358 |
| 57 | LA | New Orleans | WSMB 1350 AM | 00,862,700 | N/A | N/A | N/A | 0.9 | 0.9 | 007,764 |
| 63 | HI | Honolulu | KUMU 1500 AM | 00,774,500 | 0.0 | 0.4 | N/A | N/A | 0.2 | 001,549 |
| 66 | CA | Fresno | KFPT 790 AM | 00,711,700 | 0.4 | 0.4 | 0.8 | 1.1 | 0.7 | 004,982 |
| 67 | MI | Grand Rapids | WTKG 1230 AM | 00,703,400 | 0.8 | 1.2 | 0.4 | 1.1 | 0.9 | 006,331 |
| 70 | NM | Albuquerque | KABQ 1350 AM | 00,654,200 | 1.6 | 2.2 | 2.0 | 2.0 | 2.0 | 013,084 |
| 73 | OH | Akron | WARF 1350 AM | 00,597,200 | 0.6 | 0.6 | 0.9 | 0.8 | 0.7 | 004,180 |
| 74 | FL | Bradenton | WSRQ 1450 AM | 00,591,500 | N/R | 1.1 | N/R | 1.4 | 1.3 | 007,690 |
| 76 | TX | El Paso | KHRO 1650 AM | 00,573,600 | 1.0 | 0.6 | 0.5 | 0.3 | 0.6 | 003,442 |
| 79 | CA | Monterey | KOMY 1340 AM | 00,555,100 | 0.0 | 0.4 | 0.6 | 0.0 | 0.3 | 001,665 |
| 82 | MA | Springfield | WHNP 1600 AM & WHMP 1400 AM | 00,533,700 | 1.6 | N/A | N/A | N/A | 1.6 | 008,539 |
| 83 | LA | Baton Rouge | WYNK 1380 AM | 00,529,100 | N/A | N/A | N/A | N/A | N/A | N/A |
| 90 | SC | Columbia | WOIC 1230 AM | 00,485,400 | 0.9 | 0.9 | 0.5 | 0.0 | 0.6 | 002,912 |
| 92 | WA | Spokane | KPTQ 1280 AM | 00,480,800 | 1.0 | 2.0 | 1.3 | 1.0 | 1.3 | 006,250 |
| 96 | WI | Madison | WXXM 92.1 FM | 00,461,700 | 2.3 | 3.8 | 2.2 | 3.1 | 2.9 | 013,389 |
- N/A = Ratings Not Available at Time of Posting
- N/R = Ratings Not Collected for Indicated Period
- Average Ratings for each market determined by taking the average of available ratings beginning with the Summer 2005 period (SU 05) and ending with the Spring 2006 (SP 06) rating period as of August 29, 2006.
- Age 12+ Listeners per Average Quarter Hour determined by converting Average Ratings for each market into a percentage and multiplying by total population of Age 12+ listeners in radio market as documented by Radio & Records.
- Average Ratings for each reporting period were determined by finding the average of all measured ratings in that reporting period.
- * AAR programming in Phoenix moved from KXXT 1010 AM in the Winter 2006 period to KPHX 1480 AM, which provided the ratings shown in the Spring 2006 ratings period.
The following table provides the overall average ratings for each period, as well as the estimated audience in the Top 100 U.S. Radio Markets:
| Sums and Averages for AAR Ratings in Top 100 U.S. Radio Markets | ||||||
|---|---|---|---|---|---|---|
| Age 12+ Pop. | SU 05 | FA 05 | WI 06 | SP 06 | Avg. Rating | Est. Audience |
| 99,294,200 | 0.9 | 1.1 | 1.0 | 1.0 | 1.0 | 957,297 |
Overall, these ratings provide a good indication that AAR's ratings are flat across its major local markets, neither showing significant erosion nor significant growth. We anticipate this will change for the worse when AAR moves from WLIB in New York to the much lower powered WWRL.
Previously on Political Calculations
- The Future of Air America
We kicked off our series of posts analyzing Air America Radio viability as a business with this post. We really didn't think it would go much further than this!
- Air America, Again
We found that AAR doesn't just have competition from the right - it has it on the left as well....
- The Financing of Air America Radio
A throw-away post that let us fill space with some information on where AAR got its financing that we had come across in our previous analysis.
- Time to Harvest or Divest
As AAR appeared to be running into significant turbulence, we updated our original strategic business analysis, finding that what AAR's management needed to do was to find "white knight" financing or to start making moves to significantly cut its costs.
- A Top Ten Countdown
We couldn't resist applying a list a bankruptcy lawyer came up with for a failing company to AAR's known problems - lucky thing AAR has benefitted from the generosity of multi-millionaires with deep pockets.
- Profiles in Semi-Obscurity
Another space-filler post where we just unloaded background information about various members of AAR's Board of Directors that we had come across in previous analysis.
- Air America's Ratings in the Top 100 Radio Markets
Our look at AAR's ratings through Arbitron's Winter 2006 period.
- A Bigger Footprint
An intrepid e-mailer let us know that AAR's flagship affiliate WLIB had a bigger footprint than just the New York City market - plus, we find that roughly half of AAR's audience is in just five cities.
- Profiling a Handful of AAR's Local Affiliates
Once again, we unload information we collected in other analysis. This time, we estimate just how many local AAR affiliates there are by determining where they're not.
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