BusinessWeek's Blogspotting's Stephen Baker writes on in "The End of the Beat Reporter" of his lunch conversation with a media executive:
He said that the day of the classic "beat reporter," is coming to an end. Replacing the legions of beat reporters banging out their stories in newsrooms, he predicts, will be a far smaller group of so-called multimedia journalists. These people will be higher paid. They will know how to harvest the knowledge of experts and citizen reporters alike, and will fashion new journalistic products out of various media. They will have entrepreneurial skills and many will create their own brands.
- May 19, 2005
Which naturally led me to think of the following thought from BusinessPundit regarding the potential sale of Fast Company:
Maybe we can start a business blog buyout fund and purchase the magazine ;-)
- May 24, 2005
BusinessPundit's Rob may not be serious (Yet.... - Ed.), but wow, wasn't that fast?! It certainly would save some suitably-inclined, well-heeled blogging entrepreneur quite a bit of time to take over an existing brand and rejuvenate it than to build one up entirely from scratch. Then again, they would have to deal with the existing brand's baggage. Still, it's probably only a matter of time....
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